수능 영어 지문 어디를 어떻게 읽을 것인가! 

(지문 독해법 설명) ----> 바로가기 클릭

9014. 정답은  저~~~~ 아래 꼭꼭 숨겨 두었습니다.  질문은 댓글에 남겨주세요.

다음 빈칸에 들어갈 말로 가장 적절한 것을 고르시오. 

Guerilla marketing thrives on surprise and unconventionality, aiming to generate maximum public attention with minimal resources. These campaigns often utilize public spaces—sidewalks, parks, and plazas—as their canvas. While marketers see this as creative engagement, city planners and regulators often view it as unauthorized commercial encroachment. This creates a conflict between corporate expression and the civic management of shared environments. Drawing on the urban theories of Jane Jacobs, who emphasized the spontaneous social life of cities, the core issue becomes                                                                            . An unexpected art installation might be celebrated by the public, but a similar installation with a corporate logo is often perceived as intrusive commercialization. Moreover, such campaigns can create legal ambiguities, as most municipal codes lack specific regulations for temporary, non-traditional advertising. Consequently, the reception of guerilla marketing is not just a matter of creativity but a complex negotiation of public perception, urban aesthetics, and evolving legal norms.

* unconventionality: 관습에 얽매이지 않음 ** encroachment: 침해, 잠식 *** ambiguities: 모호성

① celebrating unexpected art installations while restricting temporary non-traditional advertising methods

② regulating all corporate logos within sidewalks parks and plaza spaces

③ encouraging maximum public attention through spontaneous social life commercial activities

④ defining the boundary between vibrant urban intervention and visual clutter

⑤eliminating unauthorized commercial campaigns through comprehensive municipal code enforcement strategies

||

||

||

||

||

||

||

||

||

||

||

||

||

||

||

||

||

||

||

||

||

||

||

||

V

바로 요기 !!

정답: ④